Bad Dog Promotions

An award-winning UK music PR agency specialising in progressive rock and metal.

Bad Dog Promotions was founded by Anne-Claire Rallo, who spent years managing bands and handling their PR, and has written books as well as reviews for print magazines and webzines. The agency's mission is to empower musicians and offer them worldwide promotion. It won the UK Prestige Awards 2025/2026 and 2026/2027 as "Music PR Agency of the Year".

Its roster features names that prog fans will know well: Nad Sylvan, Magic Pie, Clive Nolan, Hasse Fröberg & Musical Companion, Kristoffer Gildenlöw, Alan Morse, Nine Skies, Phideaux Xavier and The Paradox Twin.

For each artist, the team shapes the story to tell around the music, then takes it to journalists, bloggers, radio and playlist curators. Its 12- or 24-week or bespoke campaigns cover the press kit and press release, print and online reviews, interviews and features, airplay, social media and distribution on streaming platforms.

Since 2026, Mescalina has been publishing reviews in partnership with the agency. You'll find them below.

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